Here Are The Reasons Why You Should Combine Print Media Marketing And Digital Media Marketing Strategies
Today, a lot of businesses prefer to use digital marketing strategies. But, it is also recommended that businesses need to use print media marketing strategy.
Print media marketing strategies may be old but it is still effective. One example of print media are billboards and you can see them in different places in the world. A lot of companies do not want to use print media strategies.
Digital marketing is only done in the internet. Online public relations, social media marketing, email marketing, pay per click and search engine optimization are example of effective digital marketing strategies. Digital marketing can reach a lot of people and is very flexible.
Print marketing uses physical print media like billboards, direct mail, posters, newspapers, magazines and more. You can choose where you will put your advertisement when you make use of print media marketing.
It is better if you use digital and printed marketing strategies for your business. Studies have proven that both marketing strategies really has its benefits.
Below are the methods that you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes which are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. Commercial printing company can help you use QR codes for your business.
B. Custom URL’s
Custom URL’s have the same idea with QR codes, however you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
Your can make use of your social media site and have a print advertising campaign.
One way you can encourage people to look at digital pages by promoting it on print advertisements. You can make use of print media to advertise your company’s profile and account.
Variable printing is a kind of printing method that contain different kinds of graphics, texts and images. This can be used in social media campaigns.
Digital marketing and print marketing strategies are really effective and it must be used by different kinds of companies. Both of these strategies can benefit any kind of business. You just need to hire the right commercial printing company. Conduct a research first before choosing a company. You need to make sure that the company is reliable and experienced.